Quotation

Freakonomics

a Rogue Economist Explores the Hidden Side of Everything
"This book has been written from a very specific worldview, based on a few fundamental ideas: - Incentives are the cornerstone of modern life... - The conventional wisdom is often wrong... - Dramatic effects often have a distant, even subtle, causes... - Experts use their informational advantage to serve their own agenda... - Knowing what to measure and how to measure it makes it complicated world much less so..."