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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Jan 20, 2013Ofinso rated this title 5 out of 5 stars
Lindstrom's two books (including Buy-ology) are not books for those who want a 'quick fix' - they are chock full of a wide variety of examples - which should engage a wider variety of readers. The neuroscience is as up-to-date as print medium allows. His writing is conversational and he admits he, himself, has fallen prey to marketing. The best way for us to not fall prey to marketing schemes - which do appeal to our brains - is to understand how the brain works so one can repel marketing advances.