BrainScripts for Sales Success

BrainScripts for Sales Success

21 Hidden Principles of Consumer Psychology for Winning Customers

Book - 2015
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"BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more."--From publisher.
Publisher: New York : McGraw-Hill Education, [2015]
ISBN: 9780071833608
0071833609
Characteristics: xix, 199 p. ; 24 cm
Alternative Title: Brain scripts for sales success
Summary: "BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more."--From publisher.

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