Blue Ocean Shift

Blue Ocean Shift

Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth

Book - 2017 | First edition.
Average Rating:
Rate this:
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
Publisher: New York :, Hachette Books,, 2017.
Edition: First edition.
ISBN: 9780316314046
Characteristics: xi, 322 pages : illustrations ; 24 cm
Additional Contributors: Mauborgne, Renée - Author
Contents: Part one. Blue ocean shift
Reach beyond the best
The fundamentals of market-creating strategy
The mind of a blue ocean strategist
Humanness, confidence, and creative competence
Part two. The five steps to making a blue ocean shift
Step one: Getting started
Choosing the right place to start
Constructing the right blue ocean team
Step two: Understand where you are now
Getting clear about the current state of play
Step three: Imagine where you could be
Uncovering the hidden pain points that limit the size of your industry
Discovering an ocean of noncustomers
Step four: Find how you get there
Reconstructing market boundaries
systematically
Developing alternative blue ocean opportunities
Step five: Make your move
Selecting your blue ocean move and conducting rapid market tests
Finalizing and launching your blue ocean move
Epilogue: A national blue ocean shift in action.
Summary: Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at CML

  Loading...
[]
[]
To Top