How to Change Things When Change Is HardeBook - 2010
From the critics
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p. 19 “To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path. If you can do all three things at once, dramatic change can happen even if you don’t have lots of power or resources behind you.”
p.47 A particular strain of this "bad is stronger than good" bias is critical when it comes to tackling change. Let's call it a problem focus. To see it, consider the situation: Your child comes home one day with her report card. She got one A, four B's, and one F. Where will you spend your time as a parent?
This hypothetical comes from author Marcus Buckingham, who says that nearly all parents will tend to fixate on the F. It's easy to empathize with them: Something seems broken - we should fix it. Let's get her a tutor. Or maybe she should be punished - she's grounded until that grade recovers. It is the rare parent who would say, instead, "Honey, you made an 'A' in this one class. You must really have a strength in this subject. How can we build on that?" (Buckingham has a fine series of books on making the most of your strengths rather than obsessing about your weaknesses.)
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#1 New York Times bestseller
Why is change so hard? This “witty and instructive” book by the authors of Made to Stick explains the psychological tensions that interfere with change, and techniques for turning things around (Wall Street Journal). 11,000+ five-star Goodreads reviews.
“Lively examples...an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.” —Publishers Weekly
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