A Simple Path to Sustainability

A Simple Path to Sustainability

Green Business Strategies for Small and Medium-sized Businesses

eBook - 2011
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"A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits."--EBL book details.
Publisher: Santa Barbara, Calif. : Praeger, c2011.
ISBN: 9780313382703
0313382700
Characteristics: 1 online resource (xx, 253 p.) : ill.
Additional Contributors: Andreas, Fred 1952-
Contents: Part I: Overview
Introduction
Measuring Costs and Benefits
Part II: Sustainability Cases For Small To Medium-Sized Firms
Eco-Products
Barrett Studio Architects, Boulder, Colorado
Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton
Boulder Community Hospital
The Digital Frontier
Boulder Valley Credit Union: "Better Banking Naturally"
New Belgium Brewery
Guaranteed Recycling Xperts: A Cleantech Business That Wasn't
Denver Machine Shop: Sustainability through Four Generations
First Affirmative Financial Network: Responding to Socially Conscious Market Demand
Boulder Outlook Hotel
Part III: Overall Lessons
Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability
Glossary
Index.
Summary: "A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits."--EBL book details.

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