Masters of Management

Masters of Management

How the Business Gurus and Their Ideas Have Changed the World--for Better and for Worse

eBook - 2011
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"A complete update of the 1996 bestselling THE WITCH DOCTORS, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans"-- Provided by publisher.
Publisher: New York : Harper Business, c2011.
Edition: 1st HarperCollins ed.
ISBN: 9780062096722
0062096729
Characteristics: 1 online resource (xviii, 446 p.)
Contents: Introduction : The unacknowledged legislators
Part I. How it works : The fad in progress: from reengineering to CSR
The management theory industry
Part II. The prophet and the evangelists : Peter Drucker: the guru's guru
Tom Peters: management for the masses
Flat worlds, Tipping points, and long tails
Part III. Three management revolutions : Rethinking the company
Entrepreneurs unbound
The world turned upside down
Part IV. The great debates : Knowledge, learning, and innovation
Lords of strategy
What does globalization mean?
Storm in the boardroom
Managing leviathan
Part V. Workers of the world : The common toad
The battle for brainpower
Managing yourself
Mastering management.
Summary: "A complete update of the 1996 bestselling THE WITCH DOCTORS, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans"-- Provided by publisher.

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