The Art of the Start

The Art of the Start

The Time-tested, Battle-hardened Guide for Anyone Starting Anything

Downloadable Audiobook - 2009
Average Rating:
1
Rate this:
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
Publisher: [Old Saybrook, Conn.] : Tantor Media, 2009.
ISBN: 9781400190638
1400190630
Additional Contributors: Boehmer, Paul
Contents: The art of starting
The art of positioning
The art of pitching
The art of writing a business plan
The art of bootstrapping
The art of recruiting
The art of raising capital
The art of partnering
The art of branding
The art of rainmaking
The art of being a mensch.
Summary: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Opinion

From the critics


Community Activity

Comment

Add a Comment

k
karensd
Dec 27, 2011

Apparently, not available on downloadlibrary any longer...

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at CML

  Loading...
[]
[]
To Top