Ben & Jerry's, the Inside Scoop

Ben & Jerry's, the Inside Scoop

How Two Real Guys Built A Business With Social Conscience and A Sense of Humor

eBook - 1994 | 1st ed.
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Publisher: New York : Crown Publishers, ©1994.
Edition: 1st ed.
ISBN: 9780307780645
0307780643
Characteristics: 1 online resource (xiv, 242 pages, [16] pages of plates) : illustrations, maps
Contents: The quik flick
Jer & Benny's?
What you are about to see will astound and amaze you
We're the guys who make it
Ward, I'm worried about the burger
Can you take it in twenties?
Send in the clones
A scoop of the action
What's the doughboy afraid of?
Five to one
The fake head
Ben is Ben
The freezer door
Ice cream for peace
We are the weird
The jive 5
Pay no attention to the man behind the curtain
Turning values into value.

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CatherineG_1 Jun 27, 2016

We all love ice cream. This ebook describes the background story of how Ben and Jerry started their successful ice cream business.
Their mission statement had a three part focus: product, economic and social. Written by Fred Lager, he details how the business grew and faltered.
Ben was the driving force behind the company but his stand on the social part of the mission statement caused many battles for the company.
I loved this story because the company walks the walk and talks the talk emphasizing great character and strong values.

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