Anticipate

Anticipate

Knowing What Customers Need Before They Do

eBook - 2013
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Publisher: Hoboken, N.J. : John Wiley & Sons, c2013.
ISBN: 9781118434086
1118434080
9781118417218
1118417216
9781118420232
1118420233
Characteristics: 1 online resource (v, 218 p.)
Additional Contributors: Tobe, Jeff
Contents: Strategy: creating and destroying customer value
Doing the right things for the wrong reasons
Not all customers are good customers
When customers speak who hears them?
Input is vital but involvement multiplies the value
It takes two to be engaged
Customer focus is a process, not an event
Culture, the soft stuff is the hard stuff
Managing change, performance and talent
Leveraging your culture and value chain.

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