E-mail Marketing for Dummies

E-mail Marketing for Dummies

eBook - 2011
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Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
Publisher: Hoboken, NJ : John Wiley, c2011.
Edition: 2nd ed.
ISBN: 9781118075760
1118075765
Characteristics: 1 online resource : ill. (some col)
Contents: Introduction
Getting started with e-mail marketing
Mapping out an e-mail marketing strategy
Constructing an effective marketing e-mail
Sending specialized e-mail campaigns
Delivering and tracking your e-mails
The part of tens.
Summary: Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
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