The Whisky Barons

The Whisky Barons

eBook - 2011
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The success of today's whisky industry was based largely on the commercial drive and foresight of a select group of whisky merchants who took the business world by storm in the late-18th and early-19th centuries. As the manufacture of blended whisky took off, the likes of Tommy Dewar, Thomas Buchanan, John Walker, Arthur Bell and Peter Mackie all established brands that have remained amongst the top-selling whiskies in the world. These men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their own companies.
Publisher: Glasgow : Neil Wilson Pub., 2011.
ISBN: 9781906476557
1906476551
Characteristics: 1 online resource (152 p.)
Contents: The Whisky Barons; Title Page; Contents; Acknowledgements; From Wambling and Wirtching
Whisky Deliver Us!; "I marvel at my own supreme self-confidence!"; The Public Life of Whisky Tom; Alcohol is purer but superior; Whisky or a Crown of Glory?; Selected Bibliography; About the Author; Copyright Page.
Summary: The success of today's whisky industry was based largely on the commercial drive and foresight of a select group of whisky merchants who took the business world by storm in the late-18th and early-19th centuries. As the manufacture of blended whisky took off, the likes of Tommy Dewar, Thomas Buchanan, John Walker, Arthur Bell and Peter Mackie all established brands that have remained amongst the top-selling whiskies in the world. These men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their own companies.

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