Branded Beauty

Branded Beauty

How Marketing Changed the Way We Look

eBook - 2011 | 1st ed.
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Publisher: Philadelphia, PA : Kogan Page, 2011.
Edition: 1st ed.
ISBN: 9780749461829
0749461829
Characteristics: 1 online resource (x, 278 p.)
Contents: Chasing Cleopatra
The glamour professionals
Out come the talons
The beauty queen of Corona
The French beauty factory
Giants in the bathroom
The Stardust factor
The five percent solution
The lure of luxury
How to launch a cream
The quest for eternal youth
Beauty goes global
A face in the crowd : finding a niche
Beauty from shelf to street
Digital beauty
Under the knife
The new male order
Ethical, organic, and sustainable
The needle artists
The future of beauty.

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