Dethroning the King

Dethroning the King

The Hostile Takeover of Anheuser-Busch, An American Icon

eBook - 2011
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How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing & mdash;and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfol.
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2011.
ISBN: 9781118202821
1118202821
9781118202838
111820283X
Characteristics: 1 online resource (xxi, 386 pages, [8] pages of plates) : illustrations
Contents: Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon; Contents; Cast of Characters; Author's Note; Prologue; Chapter 1: The Game Is Afoot; Chapter 2: Crazy and Lazy at Loggerheads; Chapter 3: The Colossus; Chapter 4: Selling the American Dream; Chapter 5: The Fourth Abides; Chapter 6: The Hunter's Frozen Trigger Finger; Chapter 7: A Babe in the Woods; Chapter 8: The Old Gobi Desert Trick; Chapter 9: Mr. Brito Goes to Washington; Chapter 10: Angry Bedfellows; Chapter 11: The Board: August, August, and Augusta; Chapter 12: The Montagues and the Busches.
Summary: How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing & mdash;and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfol.

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