The Man From Essence

The Man From Essence

Creating A Magazine for Black Women

eBook - 2014
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The co-founder of Essence magazine recounts how his early life in a violent South Bronx neighborhood and a strong family work ethic inspired him to create a magazine for black women and overcome the career challenges that followed.
Publisher: New York, NY :, Atria Books,, 2014.
Edition: First Atria Books hardcover edition.
ISBN: 9781476703503
1476703507
1476703485
9781476703480
Characteristics: 1 online resource (xxiii, 311 pages, 16 unnumbered pages of plates) : illustrations (some color), portraits.
Contents: The last man standing
Getting started (1968-1970). The "godfather" calls a sit-down ; Four Black men and a magazine, baby ; Sapphire? Seriously? ; Show us the money
Getting ready (1940-1968). 1314 Brook Avenue ; "Why are we so poor?" ; BMOC ; Flunking out
Getting through (1970-1980). "Black man, do you love me?" ; Playboy in the house ; The reign came calling down ; R-E-S-P-E-C-T find out what it means to me ; Massacre on 30th Street ; Getting down ; Personal power, public position ; Crunching numbers and taking stock
Getting over (1980-2005). Moving on ; Spirit rising ; A brand is born ; Serious as a heart attack ; Oh my! ; Cash is king, queen, jack
and ace ; Of music festivals and magazine fortunes ; Time on our side ; Selling in.
Summary: The co-founder of Essence magazine recounts how his early life in a violent South Bronx neighborhood and a strong family work ethic inspired him to create a magazine for black women and overcome the career challenges that followed.

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pterry25
Sep 22, 2014

Very informative. Good for someone who is thinking about starting a business.

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