Real-time Marketing & PR

Real-time Marketing & PR

How to Instantly Engage your Market, Connect With Customers, and Create Products That Grow your Business Now

Downloadable Audiobook - 2010
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Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. "Real time" means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience... Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.
Publisher: [Rego Park, N.Y.] : Gildan Media Corp., 2010.
ISBN: 9781596597020
159659702X
Alternative Title: Real-time marketing and PR
Contents: 1: Revolution time
Grow your business now
Speed versus sloth: dispatches from the front
Laying down some real-time law
Real-time attitude
Too big to succeed?
Engage the media at their convenience
Crisis communications and the media
What are people saying about you this instant?
2: Connect with your market
Real-time customer connection
Going mobile, real time is all the time
They want it immediately
3: Grow your business now
Let them communicate ... now
How your Web site become a real-time machine
Make the sale
Business at the speed of now.
Summary: Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. "Real time" means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience... Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.

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