The Fashion Designer Survival Guide

The Fashion Designer Survival Guide

Start and Run your Own Fashion Business

eBook - 2008
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If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations.
Publisher: ©2008
New York :, Kaplan,, [2008]
Edition: Revised and expanded edition.
Copyright Date: ©2008
ISBN: 9781427799777
1427799776
Characteristics: 1 online resource (xviii, 286 pages, 8 unnumbered pages of plates) : illustrations (some color).
Contents: Before you start
The fundamentals
The money
Product development
Fabric and materials
Production
Marketing and branding materials
Sales
Press and public relations
The runway
Copyrights and knockoffs
Expanding the business.
Summary: If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations.

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