New York : Running Press, 2012.
1 online resource (225 p.)
Foreword; How true is Mad Men?; Prologue; 1 The Story So Far; 2 A Growing Respect; 3 The Unlikely Hero; 4 Lighting the Touchpaper; 5 Thinking Small; 6 The Word Spreads; 7 Avis v Hertz; 8 Changing Times; 9 Thinking Big; 10 Women of the Avenue; Epilogue; Bibliography; Acknowledgments and Credits; Index.
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and.