How to Write A Business Plan

How to Write A Business Plan

eBook - 2005 | 7th ed.
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Publisher: Berkeley, CA : Nolo, 2005.
Edition: 7th ed.
ISBN: 9781413300925
Characteristics: 1 v. (various pagings) : ill. ; 28 cm.
Contents: I. How to use this book
1. Benefits of writing a business plan
A. What is a business plan?
B. Why write a business plan?
C. Issues beyond the plan
2. Do you really want to own a business?
A. Introduction
B. Self-evaluation exercises
C How to use the self-evaluation lists
D. Reality check : banker's analysis
3. Choosing the right business
A. Introduction
B. Know your business
C. Be sure you like your business
D. Describe your business
E. Taste, trends, and technology : how will the future affect your business?
F. Break-even analysis : will your business make money?
G. What you have accomplished
4. Potential sources of money to start or expand your small business
A. Introduction
B. Ways to raise money
C. common money sources to start or expand a business
D. Additional money sources for an existing business
E. If no one will finance our business, try again
F. Secondary sources of financing for start-ups or expansions
G. Conclusion
5. Your resume and financial statement
A. Introduction
B. Draft your business accomplishment resume
C. Draft your personal financial statement
6. Your profit and loss forecast
A. Introduction
B. What is a profit and loss forecast?
C. Determine your average cost of sales
D. Complete your profit and loss forecast
E. Review your profit and loss forecast
7. Your cash flow forecast and capital spending plan
A. Introduction
B. Prepare your capital spending plan
C. Prepare your cash flow forecast
E. Required investment for your business
E. Check for trouble
8. Write your marketing and personnel plans
A. Introduction
B. Marketing plan
C. Personnel Plan
9. Editing and finalizing your business plan
A. Introduction
B. Decide how to organize your plan
C. Write final portions of your plan
D. Create the appendix
E. Create title page and table of contents
F. Complete your final edit
G. Consider using a business consultant
10. Selling your business plan
A. How to ask for money you need
B. How to approach different backers
C. What to do when someone says "yes"
D. Plan in advance for legal details
11. After you open, keeping on the path to success
A. Introduction
B. Watch out for problem areas
C. Getting out of business
12. Good resources for small businesses
A. Introduction
B. Business consultants
C. Books
D. Pamphlets
E. Magazines, continuing small business help
F. Computers and business
G. Online business resources
H. Formal education
1. Business plan for a small service business
2. Business plan for a manufacturing business
3. Business plan for a project development
4. How to use the CD-ROM
5. Tear-out forms.


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Oct 03, 2017

A very disappointing guide to writing a business plan, given the multiple editions. This particular edition is from 2017, which makes the outdated examples even more frustrating. The accompanying worksheets which are easily downloadable from the publisher's website are helpful. The general tone of the book is extremely verbose, with plenty of cringe-worthy libertarian quips which have no place in a how-to book. The author is misinformed regarding basic technology concepts and devotes little to no attention to absolutely essential business concepts in this age, such as SEO, social media marketing strategy, and investment. The author is also extremely misleading as to the ease of obtaining a bank loan for new small businesses.

After reading this book in conjunction with many other business books, I highly recommend going elsewhere, especially for an inexperienced businessperson or someone new to the realm. This book may have been suitable in the 1980's, but certainly isn't now.


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