Twitter Marketing For Dummies

Twitter Marketing For Dummies

eBook - 2011
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Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the ch.
Publisher: Hoboken : John Wiley & Sons, 2011.
Edition: 2nd ed.
ISBN: 9781118075708
1118075706
Characteristics: 1 online resource (471 p.)
Contents: Chapter 18: Ten Tools for Twitter ProductivityPart VI: Appendixes; Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less; Appendix B: The Best Twitter Applications and Support Sites; Cheat Sheet.
Chapter 7: Building Your Personal Twitter TribeChapter 8: Leveraging Your Twitter Tribe; Chapter 9: Reaching Your Customers; Chapter 10: Creating Quality Content on Twitter; Part IV: Implementing Twitter Strategies for Offline Marketing Domination; Chapter 11: Promoting to Attract Sales Leads; Chapter 12: Improving Your Customer Service; Chapter 13: Relating to the Public; Chapter 14: Building Thought Leadership on Twitter; Part V: The Part of Tens; Chapter 15: Ten Do's on Twitter; Chapter 16: Ten Don'ts on Twitter; Chapter 17: Ten Thought Leaders on Twitter.
Cover; Table of Contents; Title Page; Introduction; Part I: The Future of Twitter in Business; Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business; Chapter 2: Getting Started with Twitter; Part II: Building and Implementing Your Twitter Marketing Road Map; Chapter 3: Combining New and Old Media Marketing; Chapter 4: Planning Your Twitter Marketing Strategy; Chapter 5: Being Productive with Your Twitter Marketing Plan; Chapter 6: Measuring the Success of Your Marketing Plan; Part III: Devising Online Strategies for Twitter Marketing Domination.
Summary: Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the ch.
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