Cause Marketing for Dummies

Cause Marketing for Dummies

eBook - 2011
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Publisher: Hoboken, N.J. : Wiley, 2011.
ISBN: 9781118119044
1118119045
9781118119068
1118119061
9781118119051
1118119053
Characteristics: 1 online resource (xvi, 316 p.) : ill. (some col.)
Contents: pt. 1. Getting started with cause marketing
pt. 2. Promoting your cause marketing plan
pt 3. Implementing your cause marketing program
pt. 4. Taking your cause marketing program online
pt 5. Expanding your cause marketing plan
pt. 6. The part of tens.
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