Perennial Seller

Perennial Seller

The Art of Making and Marketing Work That Lasts

Book - 2017
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The marketing strategist behind the best-selling Trust Me, I'm Lying reveals to creative professionals how a classic is made and marketed, explaining how shortsighted sink-or-swim attitudes have littered the media landscape with fads and how long-term successes were deliberately built with a foundational set of innovative principles.
Publisher: New York, New York :, Portfolio/Penguin,, [2017]
ISBN: 9780143109013
Characteristics: 248 pages ; 22 cm
Summary: The marketing strategist behind the best-selling Trust Me, I'm Lying reveals to creative professionals how a classic is made and marketed, explaining how shortsighted sink-or-swim attitudes have littered the media landscape with fads and how long-term successes were deliberately built with a foundational set of innovative principles.

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