Before You Know It

Before You Know It

The Unconscious Reasons We Do What We Do

Book - 2017
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A leading expert on the unconscious human mind draws on 20 years of research to present a tour of the influences that shape everyday behavior, combining engaging anecdotes with the stories of remarkable discoveries about the role of science in everything from relationships and parenting to consumer behavior and business; checking a dating app, holding a cup of hot coffee, or getting a flu shot. This book will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving.
Publisher: New York :, Touchstone,, 2017.
ISBN: 9781501101212
Characteristics: vii, 343 pages ; 24 cm
Summary: A leading expert on the unconscious human mind draws on 20 years of research to present a tour of the influences that shape everyday behavior, combining engaging anecdotes with the stories of remarkable discoveries about the role of science in everything from relationships and parenting to consumer behavior and business; checking a dating app, holding a cup of hot coffee, or getting a flu shot. This book will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving.

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c
cdaily
Mar 13, 2018

I loved this book! It is right up my alley, researched based with practical information. Easy to read. The author makes the information he shares very relatable.

b
Biky
Dec 19, 2017

Too much theory. If for every little thing you start out from 1870's, you have lost me. Most of the information has already been on the market for the past 5 to 7 years.

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