The Customer-funded Business

The Customer-funded Business

Start, Finance, or Grow your Company With your Customers' Cash

Book - 2014
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Publisher: Hoboken, New Jersey :, John Wiley & Sons, Inc.,, [2014]
ISBN: 9781118878859
Characteristics: xxii, 282 pages ; 24 cm
Contents: Why this book?
Craving crowdfunding? Pandering to VCs? Groveling to your CFO? : the magic traction and the customer-funded revolution
Customer-funded models : mirage or mind-set? old or new?
Buyers and sellers, but not your goods : matchmaker models
Ask for cash : pay in advance models
Recurring revenue : subscription and SaaS models
Sell less, earn more : scarcity and flash sales models
Build it for one, then sell it to all : service to product models
Make it happen : put a customer-funded model to work in your business.


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