Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, c2009.
xi, 314 p.,  p. of plates : ill. (some col.) ; 24 cm.
"All-outs" and "double-barrelleds"
How to advertise a war
"This is worth fighting for"
Motivational war ads
"The arms behind the army"
Industrial support of the war
The farm front
Agricultural support of the war
"Use it up, wear it out, make it do, or do without!"
Conservation, scrap drives, and home front efficiency
Soda pop, letters, and cigarettes
Morale overseas and at home
"Produce, conserve, share, and play square"
Coping with shortages and rationing
"The hand that rocked the cradle rules the world"
Women in war work
"Dig down deep"
Giving blood and buying bonds
Epilogue : the world of tomorrow.
"In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort."--BOOK JACKET.